What an interior visualization should do
A good interior visualization doesn't just illustrate the floor plan, it shows how the space actually feels. Material, daylight, furnishing, and level of detail decide whether an image makes the space intelligible or merely decorates it.
Pipeline: 3ds Max, V-Ray, Photoshop. Material reflections, daylight, and shadow direction are tuned so the space reads not as a 3D model but as a photographed room.
Where interior visualizations are used
Marketing for new-build apartments
Living rooms, kitchens, bathrooms, and bedrooms as renderings for exposés, listing portals, and your website. Prospective buyers see the apartment before it is built.
Renovation and remodeling
Show existing rooms in their planned state, for client presentations, cost approval, or planning alignment.
Material and furnishing variants
Variants of materials or furnishings on the same view. You make decisions early and confidently, before real delivery or construction.
Showrooms, practices, and commercial spaces
Offices, medical practices, restaurants, or retail spaces as visualizations for concept presentations, investor pitches, and approval processes.
How an image is made
Four steps, around two to three weeks from full data handover.
- 01
Briefing
You send the plan set (site plan, floor plans, elevations, sections) and references. We agree on scope and visual direction.
- 02
Clay renderings
First untextured drafts establish perspective, proportion, and light. Here we decide which views are taken further.
- 03
Material development
Based on the chosen perspectives, color drafts emerge with materials, vegetation, and atmosphere. One feedback round is included.
- 04
Final
After the last sign-off, the images are final-rendered and delivered in the agreed resolution.
