LUCIA LIVING

New-build development in Lüneburg with apartments and commercial space. Exterior and interior visualizations for marketing.

LUCIA LIVING is taking shape at Schützenplatz in Lüneburg, on the site of the former Lucia knitwear factory. It comprises 32 condominiums between 58 and 162 m², from two-room apartments to the two penthouses above the rooftops of the Hanseatic city.

All the imagery came from one source. I visualized the exterior views of the buildings, an aerial overview of the site, and the interiors from the living area to the penthouse. Short animations for web and social media followed, along with exposés including floor plans for all 32 apartments.

The interior visualizations let buyers feel what the apartments will be like long before the first brick is laid. I kept them bright and high-end without tipping into sterile. Today every rendering is in use on the project website and across the social-media marketing for LUCIA LIVING.

lucia-living.de↗