What an exterior visualization should do
A good exterior view shows not only the building but the design in its future context. Materiality, lighting, vegetation, and neighboring buildings decide whether an image conveys the design fairly or merely decorates it.
Renderings are produced in 3ds Max and V-Ray and finished in Photoshop. Output resolutions cover web, brochure, and large-format print.
Where exterior visualizations are used
Marketing for new-build projects
Exposés, listing portals, websites, and social media. Available before groundbreaking, so prospective buyers can anticipate the result.
Architectural competitions
Clean, design-true exterior views with focus on what the jury actually evaluates.
Planning approval and stakeholder alignment
Views that document material choice, height profile, and relationship to the surroundings. Useful in discussions with authorities, neighbors, or clients.
Twilight and night variants
Stronger atmospheric versions of the same view, often used for cover images and social reach.
How an image is made
Four steps, around two to three weeks from full data handover.
- 01
Briefing
You send the plan set (site plan, floor plans, elevations, sections) and references. We agree on scope and visual direction.
- 02
Clay renderings
First untextured drafts establish perspective, proportion, and light. Here we decide which views are taken further.
- 03
Material development
Based on the chosen perspectives, color drafts emerge with materials, vegetation, and atmosphere. One feedback round is included.
- 04
Final
After the last sign-off, the images are final-rendered and delivered in the agreed resolution.
Who you'll work with
This studio is run by me, Philipp Poschmann. I hold a B.A. in Architecture and have been working in architectural visualization for eight years — both employed at small studios and independently. The architectural background helps me read plans correctly, reconstruct views true to the design, and speak the same language as architecture firms, developers, and agents.
Tools: 3ds Max, V-Ray, and Photoshop. Delivery in German and English, based in Lübeck.