What an architectural animation delivers
A still image shows one perspective. A video shows motion, scale, and context — the viewer follows a camera through the project, sees rooms one after another, experiences outside and inside in one flow.
Animations are developed from the final renderings — either as short reels for social media (10–15 seconds) or as longer walkthroughs for marketing and investor presentations.
Where architectural animations are used
Instagram, LinkedIn, and TikTok
Short 10–15-second clips for reels and posts. Video has measurably higher reach than still images on all platforms.
Listing portals and websites
Listing portals support video embeds. A 30-second walkthrough notably extends dwell time on a listing.
Marketing and investor presentations
Longer walkthroughs (1–2 minutes) for pitches, roadshows, or sales meetings — architecture as an emotionally compelling story.
Architectural competitions
Moving entries complement renderings and plans — especially for larger or complex projects that aren't fully readable in a still image.
How an animation is made
Three steps, typically one to two weeks — prerequisite is final renderings or a sign-off 3D model.
- 01
Storyboard
We discuss length, camera path, and key frames — based on purpose (social, web, presentation).
- 02
Animation and edit
Camera path in the 3D model, sequence rendering, cut with transitions, optionally subtle sound.
- 03
Final
After sign-off, the video is delivered in the agreed formats — vertical for reels, horizontal for web and presentation.
Who you'll work with
This studio is run by me, Philipp Poschmann. I hold a B.A. in Architecture and have been working in architectural visualization for eight years — both employed at small studios and independently. The architectural background helps me read plans correctly, reconstruct views true to the design, and speak the same language as architecture firms, developers, and agents.
Tools: 3ds Max, V-Ray, and Photoshop. Delivery in German and English, based in Lübeck.